Online Point of reference websites
These are the websites that have a very simple role to fill. To simply be there as a point of reference when someone is searching for your services online. They are fairly basic websites that still cut the mustard graphically and provide any business with a great looking internet representation of your company.
So who are point of reference sites best suited too?
These kind of websites hold the most value for companies that do not wish to actually sell anything online.
For example if you are a plumber in Blackpool there is little chance you will be actually selling products online. The main need will simply be so that prospects can easily find you via the internet.
These sites are increasingly important as more and more people now do an internet search to find a local business rather than actually picking up the telephone book as was the case only a couple of years ago.
A basic website is like an online listing in the Yellow Pages.
An online point of reference website is one that simply means you are there. If you own the kind of business that gets most business from traditional methods such as the Yellow Pages then this is the kind of website you should be looking at.
An online point of reference website is a static website with one dynamic page for an email contact form. They are one of the easiest types of site to set up and because of simple navigational structure of such sites you can shift your budget towards making sure the look and feel of your site is perfect.
These websites are very easy to maintain, quite often needing no maintenance at all from the website owner.
In the case of any edits being made - such as a change of telephone number - a small static point of reference website should not cost you much at all for these type of edits.