When you first setup a social networking/media profile and start to customise it can feel a little bit like you are wasting your time.

How do you get people to follow your updates, look through your articles or pictures or click through your links?

A good idea can be to run some sort of a promotion which gives users an incentive to look at what you are doing and participate in some way.

The Open University, for example – are running this competition to get people buzzing around their twitter profile.

They are offering a hamper of Thornton’s chocolates to the person who makes the most interesting tweet with their twitter identifier included in the tweet…genius!