Website design and marketing news, hints and tips
New year resolutions
Jan 7th
So you’ve recovered from your festive hangover and it’s back to the daily grind. By now you’ve probably broken all your new year resolutions – so here are a set of resolutions that anyone with a website should make sure they stick to in 2010!
1 – Make sure your website code is clean and valid.
Messy, obsolete or error-filled HTML code can lead to all of the following problems :
* Your website appearing differently across different browsers and environments
* Users not being able to access parts of your site or the site altogether
* Google and other search engines may struggle to index your site, and may penalise you with a low search engine ranking
* Compromises to the security of your site and the integrity of data
* Your business or organisation appearing as unprofessional
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Drive people to your social media sites
Dec 10th
When you first setup a social networking/media profile and start to customise it can feel a little bit like you are wasting your time.
How do you get people to follow your updates, look through your articles or pictures or click through your links?
A good idea can be to run some sort of a promotion which gives users an incentive to look at what you are doing and participate in some way.
The Open University, for example – are running this competition to get people buzzing around their twitter profile.
They are offering a hamper of Thornton’s chocolates to the person who makes the most interesting tweet with their twitter identifier included in the tweet…genius!
Twitter for business
Nov 27th
The twitter craze doesn’t want to go away. Millions of people are participating in this form of social media, and whilst it is exactly that – social media – it doesn’t mean it isn’t a great opportunity for businesses.
Getting a presence on twitter is like opening up a direct channel of communication into a community of millions. You can promote your products and services, but there is also so much more.
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